By 1997, Sue expanded the program to 100 courses. It became obvious the name of the product needed to change when golf pros near Philadelphia asked,“Where’s southern Pennsylvania?” TeeTime Golf Pass was born that year.
It was at this time that Jim began working for the company full-time. Much of the company’s success was based on their philosophy of growing the game of golf by incentivizing golfers to try new courses. Golfers can get in a rut of only playing courses in their backyard. TeeTime Golf Pass allows them to travel and play many different and new courses in the entire region.
The purpose of the company is to provide consumers with products that have a greater value than the cost of the products. TeeTime Golf Pass has established itself as the premier passbook in the Mid-Atlantic, Midwest and Northeast with more members than all other programs combined. Its’ popularity is based on the number of partner courses, the quality of the offers, and the concept that the more a golfer uses the pass, the more he or she saves.
The corporation added a valuable player to its team in 2001 when Bud Key signed on as an independent contractor. Bud worked 12 years as the publisher of Chesapeake GOLFER and had started a golf discount program. Based near Virginia Beach, Bud covers all of Virginia for Tee Time Golf Pass and now serves as the Mid-Atlantic Regional Director.
By 2005 Sue had slowed down in her duties and Jim was thinking about selling TeeTime Golf Pass so he could retire eventually. One day he picked up the phone and called his son, Jesse, a structural engineer in Tampa. Jesse subsequently joined Team TeeTime in 2005.
“TeeTime Golf Pass is successful because we took a good idea and assembled a team of people who have a clear vision of what we are doing and of where we are going,” said Jesse, now president of TeeTime Golf Pass, Inc. “Everyone wins in our program — the golfer, the course operator, and us. We’ve tried to work hard and to work smart, but we give God the glory for our success.”
Since 1992, TeeTime Golf Pass has grown from just a few local golf courses to more than 1,000 facilities in 14 states including a Midwest passbook that was launched in 2008 and a Northeast passbook that was added in 2011.